SOUTHERN CROSS TRUCK RENTALS
Google Ads Case Study
THE CLIENT
Southern Cross Truck Rentals
NSW leading truck, bus & van rental company. They have a large, late-model fleet available for short or long term hire.
THE CHALLENGE
This is a very competitive industry. Although our customer specialises in the B2B market with truck rentals such as Prime Movers, Flatbeds, Semis, Tautliners, Tippers, Refrigerated trucks etc… In the Google Ads space, we have to compete with the likes of Kennard’s, Budget & Avis to name a few. The website was also a little outdated and was not mobile optimised or very fast.
So, dated website, limited budget & highly competitive industry…
That’s just the kind of challenge we thrive on at Mash.
OUR STRATEGY
The key to this one was simple really.
Strategy & Collaboration.
Strategy & Collaboration.
• Keyword & competitor research
• Extremely hyper-focused campaign set up
• Campaign flexibility to meet the changing needs of the client
• Micro campaign management
We worked closely with SCTR’s marketing manager so that we could ensure our marketing activities were supporting what was happening in the business.
We worked very closely with the SCTR marketing manager, having weekly meetings so we could understand what trucks they had available and what was sold out, this ensured we were focusing on the right keywords, at the right time.
THE RESULTS
We pride ourselves on being able to improve results for our clients on any Google Ads campaign, and this is just what we did for SCTR when they came to Mash Media.
120% Increase in Leads
55% Decrease in Cost per Lead
175% Increase in Conversion Rate
Needless to say, this client was pretty revved up!
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